The people behind the snow day
Our
sponsors.
Meet the brand partners who support Vertical Challenge events and help make every race day a bigger, brighter reason to gather on snow.
Our partners
Good company for a great day.
Explore the brands that show up for our participants, families, and host mountains.
The Standard Matters
Partners We're Proud to Welcome
When families spend a day with the Vertical Challenge, we want them to feel good about the entire experience—including the brands they meet along the way.
That's why we're thoughtful about the partners we welcome into the VC family. We look for brands that fit naturally into an active, family-centered day in the mountains and that bring something positive to the experience.
Sometimes that connection is easy to see. Dermatone helps families protect their skin while they're outside enjoying winter days together. Olivia's Organics and Stonyfield bring wholesome, organic food choices to the mountain. Starry gives families both regular and zero-sugar beverage options.
And because a great ski day can include a little après-ski fun for the grown-ups, Sun Cruiser has helped us create something specifically for guests 21 and over—while keeping the heart of the Vertical Challenge exactly where it has always been: with families.
Every partnership is a little different. But the standard behind them is the same.
Does this brand belong in the experience we're creating for our families?
That question matters to us, because the trust our families place in the Vertical Challenge matters to us.
The Relationships Behind the Day
Built on Longevity
Some of the relationships behind the Vertical Challenge go back a very long way.
PepsiCo has been part of the program since the beginning. Northeast Delta Dental is our next longest-running partner, with Chevy not far behind. Many of our other sponsors have been alongside us for five, ten, or more winters.
We don't take that kind of loyalty for granted.
Year after year, these partners help us roll into mountain towns across the Northeast, set up the gates, welcome families, hand out bibs, cheer on first-time racers, and create a day where joining the fun doesn't come with an entry fee.
Their support is a big part of what keeps the Vertical Challenge free for families.
That means a child can decide to give racing a try. A parent can cheer from the side of the course. Brothers, sisters, grandparents, and friends can spend a winter day together—and maybe head home with a story they'll still be telling years from now.
Many of our partners have deep roots here in the Northeast, and we're especially grateful for the relationships that have grown alongside the Vertical Challenge over the years.
Because to us, sponsorship has never just been about putting logos on banners.
It's about finding people and brands willing to help us create something joyful, welcoming, and accessible for families—and then coming back winter after winter to do it all over again.
That's partnership. And we're incredibly grateful for it.